BRING BACK THE RAINBOW!

AWARD SCHOOL 2015

CLIENT:   SKITTLES
MEDIA:    CAMPAIGN
AUDIENCE: CUSTOMERS WITH A CONSCIENCE
SMP:      DRIVE SUPPORT FOR MARRIAGE EQUALITY 
 
 
 

INSIGHT:

Australian consumers are increasingly showing their support for socially-worthy causes via their brand affiliations.

IDEA:

Pride Skittles.
Skittles will remove the rainbow from all products and packaging until Australia approves marriage equality. The quality of the product will remain unchanged, they will just appear colourless and dull.