BRING BACK THE RAINBOW!
AWARD SCHOOL 2015
CLIENT: SKITTLESMEDIA: CAMPAIGNAUDIENCE: CUSTOMERS WITH A CONSCIENCESMP: DRIVE SUPPORT FOR MARRIAGE EQUALITY
Australian consumers are increasingly showing their support for socially-worthy causes via their brand affiliations.
Skittles will remove the rainbow from all products and packaging until Australia approves marriage equality. The quality of the product will remain unchanged, they will just appear colourless and dull.