CV


Conceptual designer

The Hub
April 2016 - CUrrent

Freelance

May 2015 – April 2016
CLIENTS INCLUDE: COTTON ON GROUP AND TARGET AUSTRALIA. 

•  Working with Creative Director to create concepts for in-store POS
• Internal communication Design and development
• Developing in-store POS solutions
• Stationery for company events
• Page layout and finished art


Senior designer 2D / Graphics

Target Australia
2014 – 2015

• Worked with the Brand Manager to update and implement new brand identity
• Responsible for brand consistency across all platforms
• Art direction and design development for seasonal POS campaigns
• Developed and implemented the company’s first brand and style guidelines
• Updated look and feel for new brand stationery
• Developing and designing in-store POS solutions
• Created new look and feel for company press ads
• Liaised with key stakeholders in marketing, online and brand communications
• Responsible for a small design team

 


Freelance Designer

Target Australia
February 2010 – June 2014

• Created design concepts and layouts for catalogue
• Talent selection
• Art direction on photoshoots
• Working with VM manager to develop window concepts
• Developing an internal communication guide for stores
• Concept and development for in-store signage


 
 
 

CONTACT

EMAIL
mcdonaldisphil@gmail.com

PHONE 
+44 7492 944 595

 


EDUCATION

AWARD School
Advertising

2015

 

University of Ballarat
Bachelor of Visual Arts
(Graphic Design / Multimedia)

2006-08