FORD EMERGENCY ASSIST

AWARD SCHOOL 2015

CLIENT:   FORD
MEDIA:    DIGITAL
AUDIENCE: NEW CAR BUYERS
SMP:      THE CAR THAT CAN save your life 
 
 
 

INSIGHT:

People never suspect that the crash will happen to them

IDEA:

Working with Google, Ford sponsors the Chrome HTTP error page, allowing greater exposure to people when they have just experienced a crash.